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Senior Healthcare Copywriter, Veri Health

Beth Micklethwaite

Beth brings more than two decades of experience across health policy, service delivery, advocacy, and content creation. At Veri Health, she crafts meaningful stories about the people shaping Australia’s healthcare system.

Beth began her career in the UK civil service, developing national screening programs before moving into NHS management roles in diabetes and coronary heart disease. After relocating to Australia, she worked for both national and grassroots health charities, combining strategic advocacy with lived experience of chronic conditions in her own life and family.

Following a break to raise her three children, Beth established a freelance copywriting business, creating content for major healthcare brands, professional associations, and government health platforms.

In 2019, she joined Splice Marketing, where she interviewed hundreds of clinicians, innovators, and executives, honing her expertise in compliance-led storytelling under AHPRA and TGA regulations.

At Veri Health, Beth uses her insights and experience to tell stories that drive Australian healthcare forward. 

Location:
Brisbane, QLD

Articles published by Beth Micklethwaite

Clinical & consumer health Market intelligence & industry trends Policy reforms Policy, compliance & governance
Building pressure: what’s straining Australia’s hospitals and how to build resilience
6 MIN
Clinical & consumer health
Put your oxygen mask on first: 10 self-care strategies to help you breathe more easily and prevent burnout
4 MIN
Business growth & marketing
The rise of the healthpreneur: doctors, nurses and allied health going solo
4 MIN
Business growth & marketing Finance & investment
Bootstrapped, investor-backed or something in between: how real founders are building health startups and funding their ideas
3 MIN
Business growth & marketing Innovation & technology Market intelligence & industry trends Opinion & commentary
From “neurospicy” to HealthTok: reframing the healthcare conversation for Gen Z
4 MIN
Business growth & marketing Innovation & technology
Australia’s digital health revolution: inside the growth of the Digital Health Festival
4 MIN
Clinical & consumer health Opinion & commentary
Leading from both sides: how motherhood shaped one healthcare leader’s approach to business
4 MIN
Game changers
How Mike Norton used AI to build P4 Health’s dashboard in 1 year, not 10
5 MIN
Clinical & consumer health
Supporting patients with endometriosis: a resource guide for general practice
4 MIN
Research & education Tools, frameworks & productivity
The strategy behind rare disease advocacy: how Meagan Cross is driving change
5 MIN