

I’m the CEO and Co-Founder of Veri Health, a bold new media and intelligence platform built to inform, connect and empower Australia’s healthcare leaders. Veri Health exists to strengthen the business of healthcare by providing credible news, actionable insights and a trusted community for professionals leading growth, innovation and transformation.
Before launching Veri Health, I founded Matchsticks Marketing Agency, growing it into a 10-person team and scaling annual revenue to more than $1.5 million within three years. We were renowned for delivering high-impact campaigns, securing sponsorships and managing large-scale events for clients including Schoolies, the Australian Women in Music Awards, Ausbuild, the City of Moreton Bay and the Moreton Bay Food + Wine Festival.
Earlier in my career, I co-founded Moreton Bay Region Industry & Tourism, where I led strategic communications and industry growth initiatives. During that time, we launched the region’s first Business Excellence Awards, the Innovate Moreton Bay regional innovation program, and media platforms including Business Moreton Bay, Moreton Daily and Visit Moreton Bay.
I’m passionate about helping leaders be seen, supported and celebrated as they navigate growth and change in one of Australia’s most dynamic industries. Through Veri Health, my mission is to elevate the conversation around healthcare and support professionals as they evolve from being “on the tools” to leading thriving, future-focused businesses. By blending journalism, business intelligence and community, I’m working to inspire progress and leadership across the sector.
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