Nic Blair

Nic Blair is the Founder and CEO of Midnight Health, a high-growth digital health platform on a mission to democratise healthcare access across Australia. An unrelenting entrepreneurial spirit, Nic has successfully launched and scaled multiple ventures since 2008, including the digital marketing agency Search Factory (acquired by Dentsu in 2016) and mobile app marketing startup Brus Media. Following his exit, Nic pivoted his focus to the fragmented healthcare sector to create a patient-led digital ecosystem.

Since launching Midnight Health in 2021, Nic has driven its expansion to service over 200,000 Australians through consumer brands like Youly (women’s health) and Stagger (men’s health), while also leading its strategic merger with nib-owned Honeysuckle Health.

His vision is focused on improving health outcomes by enhancing accessibility – particularly for those in regional and remote areas – and pioneering data-driven, preventative models of care. Nic is highly regarded for his ability to blend strategic performance marketing with robust financial fundamentals to achieve sustainable, impactful growth in the healthtech space.