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Trusted by 4,500+ health leaders
Ninja Mama is an Australian-founded premium postpartum recovery brand dedicated to supporting women through the Fourth Trimester with clinically aligned, beautifully designed essentials. Established in 2018, we bridge the gap between hospital-grade functionality and a more considered, patient-friendly experience — delivering products that are both effective and intentionally beautifully presented.
We work closely with pharmacies, healthcare providers, and maternity professionals to support improved postpartum outcomes, offering a cohesive recovery system that is easy to recommend and implement. We also contribute to the category through our State of Postpartum research, providing real-world insights into recovery experiences to help inform better care.
Our mission is to elevate postpartum care by making recovery simpler, more effective, and more widely supported across both clinical and retail environments.
Ninja Mama offers a comprehensive range of postpartum recovery products designed to support women across the full Fourth Trimester. Our core range includes TGA-listed recovery essentials such as perineal therapy packs (hot and cold), instant perineal ice packs, a 360ml angled peri bottle, witch hazel recovery wipes and pad liners, mesh postpartum underwear, and reusable silicone C-section scar strips.
Our products are designed to support recovery following both vaginal and caesarean birth, addressing common needs such as perineal care, pain relief, hygiene, and breastfeeding support. Many customers purchase in preparation for their hospital bag, as well as for continued recovery at home.
In addition, our Booby Booster® range includes organic lactation tea and a convenient sachet-based lactation chocolate drink, formulated with traditionally used galactagogues to support breastfeeding mothers.
Products are available individually or as curated recovery bundles, aligned to a simple 5-step system (Cleanse, Wear, Cool, Soothe, Soak), making it easy to offer a structured, complete approach to postpartum care.
Our range includes TGA-listed recovery solutions such as perineal therapy packs, instant ice packs, peri bottles, recovery wipes, and silicone scar strips, alongside consumables like our organic Booby Booster® lactation tea and chocolate drink. Each product is developed to meet the practical needs of postpartum care while maintaining a high standard of quality, safety, and usability.
Ninja Mama primarily services women preparing for and recovering from birth, supporting them through the immediate postpartum period and across the full Fourth Trimester. Our customers are typically expecting or new mothers seeking high-quality, effective recovery solutions that prioritise comfort, ease of use, and a more considered, non-clinical experience.
Our products are designed to support recovery following both vaginal and caesarean birth, addressing common needs such as perineal care, pain relief, hygiene, and breastfeeding support. Many customers purchase in preparation for their hospital bag, as well as for continued recovery at home.
While our core focus is direct-to-consumer, Ninja Mama is also stocked by pharmacies and boutique retailers, and is recommended by a growing network of midwives, doulas, and maternity professionals who value having trusted, ready-to-use solutions for their patients.
Ninja Mama is an Australian-founded brand with a strong national presence and expanding international reach through online and marketplace channels, including the US and UK.
Recognised in consumer-voted awards including Mum Central’s Best Breastfeeding Products (2023)
Postpartum recovery remains under-supported, new research finds