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Person using a laptop to complete medical billing on a digital platform, with a stethoscope, notebook and coffee cup on the desk.

The word is out: What Australian healthcare professionals are buying now

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read time 2 min

Key takeaways

  • Any new digital health product must integrate with Best Practice and MedicalDirector, the most commonly used practice management systems in general practice.
  • AI scribes like Heidi Health and Lyrebird are growing fast, helping to reduce admin time, improve billing, and support clinician wellbeing.
  • My Health Record remains the digital foundation for Australia’s healthcare system. Vendors aligned with this infrastructure are better positioned for long-term scale and trust.
  • Scrubs and stethoscopes never go out of style.

From the front desk to the theatre floor, the tools clinicians choose speak volumes about what works, what matters and what’s quietly shaping the future of healthcare.

In 2025, it’s not just about functionality; it’s about integration, efficiency, and even a little style. Whether you’re a vendor looking to break into the Australian health market or a clinician curious about what your peers are using, here’s what’s actually in demand – and why.

The software powering Australian clinics

Best Practice and MedicalDirector together control around 90% of the GP software market, underscoring their critical importance in clinical operations.

If your tool can’t integrate with one of these systems, your chances of being adopted in busy clinical settings are slim.

AI scribes are going mainstream

Few people enjoy writing up clinical notes, which explains why AI scribes have enjoyed such rapid growth in the Australian healthcare sector.

The adoption of AI medical scribes in Australia is picking up pace—and it’s not just Heidi Health in the mix anymore. Over 4 months in 2024, regular use of AI scribes among GPs grew from under 3% to over 8%. Heidi Health and Lyrebird together account for nearly 95% of the Australian AI scribe market.

Use of AI scribes helps clinicians reduce admin load, improve billing accuracy and get home earlier. Again, PMS integration is essential.

My Health Record is still the backbone

While not always visible to patients, My Health Record remains the backbone of Australia’s digital health infrastructure. Managed by the Australian Digital Health Agency (ADHA), it supports medication safety, continuity of care, and shared patient histories across providers.

Vendors who align with this platform (through secure messaging, e-prescribing, or data syncing, for example)are better placed to scale.

Stethoscopes that steal your heart

Stethoscopes still command pride of place around clinicians’ necks. Independent reviews hand 3M Littmann Classic III the crown for overall best, while Master Cardiology takes the high-performance category, and MDF Acoustica Lightweight wins on value. 

Scrubbing up well

When it comes to scrubs, it’s the real-world comfort that wins – and half a million nurses can’t be wrong. Their top picks for comfort, pockets and durability are:

  • Skechers by Barco
  • Fabletics
  • Infinity by Cherokee
  • FIGS.

Make it easy to use

From clinical software to comfy scrubs, today’s healthcare investments are a mix of practicality and pride. Whether it’s streamlining admin with AI scribes or upgrading your go-to stethoscope, the winning choices are the ones that integrate seamlessly, deliver value, and make work just that bit easier.

For vendors and clinics alike, success lies in meeting clinicians where they work with tools that genuinely help them care better, faster and more comfortably.

 

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