

I’m Ellie Bakker, an award-winning healthcare marketing and business growth specialist dedicated to helping health leaders and organisations grow with purpose, compliance and impact.
As the Founder and CEO of Splice Marketing and Splice Consulting, I’ve spent the past decade raising the standard of healthcare marketing in Australia – transforming how clinicians, practice owners and organisations connect with their audiences. What began as a small start-up in 2017 has grown into a nationally recognised agency group, renowned for its values-driven approach, measurable growth strategies and deep understanding of the healthcare landscape. Today, Splice has expanded into a 30+ person team delivering creative, compliant and commercially smart marketing that helps healthcare brands reach more patients and build sustainable success.
Along the way, I’ve co-founded Telehealth Mastery, an education platform that bridges the gap between clinical expertise and business confidence. Through Telehealth Mastery, I help clinicians build the systems, skills and mindset to thrive in a digital-first health economy.
Most recently, I’ve joined forces with Belinda Boyce to co-found Veri Health, a media and intelligence platform built to inform, connect and empower Australia’s healthcare leaders. Together, we’re creating a trusted space that elevates the conversation around healthcare – combining journalism, business intelligence and community to strengthen the business of care.
Across every venture, my mission remains the same: to empower healthcare professionals to lead, grow and innovate with integrity. Because when clinicians are supported to think like leaders, the entire health system moves forward.
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