Stay ahead of the curve with Healthcare Marketing Insights

Why staying informed matters

Healthcare marketing has become one of the most dynamic and regulated fields in business. Between new AI-driven digital tools, rising patient expectations and shifting advertising standards, staying informed is now essential for every healthcare organisation – not just those on the front line of care.

“Marketing in healthcare is not just about visibility anymore,” says Ellie Bakker, CEO of Splice Marketing. “It’s about credibility, compliance and connection. We want to make it easier for businesses across the industry to understand what’s changing and how to respond.”

AHPRA’s updated advertising guidelines require all health-related messaging to be accurate, evidence-based and transparent. That means no testimonials that could imply guarantees, no exaggerated claims and full clarity around risks, benefits and qualifications.

“Even for businesses that aren’t patient-facing, these regulations still matter,” Bakker explains. “Suppliers, startups, corporate health providers – they all operate in a highly scrutinised ecosystem. Everyone benefits from understanding where the boundaries are.”

Introducing Healthcare Marketing Insights

Splice Marketing’s new LinkedIn newsletter, Healthcare Marketing Insights is designed for anyone working in or around healthcare who wants to stay informed and compliant while growing their business.

Subscribers will receive:

• Practical digital marketing and SEO strategies tailored to the health industry
• Compliance insights on AHPRA, TGA and advertising standards
• Updates on digital trends shaping how healthcare brands communicate
• Expert commentary from Splice Marketing’s specialists in health communications

“Our goal is to share knowledge that is genuinely useful,” Bakker says. “Whether you’re leading a hospital marketing team, scaling a healthtech startup or managing a small allied health brand, this newsletter helps you stay informed, compliant and confident in your marketing decisions.”

Why this matters for all healthcare businesses

Healthcare businesses today face increasing complexity. Patient data privacy, advertising integrity, digital accessibility and AI-driven engagement all come with new challenges – and opportunities.

By subscribing to Healthcare Marketing Insights, professionals and teams can stay across these changes without needing to navigate multiple sources. Each issue offers actionable insights curated specifically for Australia’s healthcare and health-adjacent industries.

“The healthcare sector is full of brilliant, purpose-driven people,” Bakker adds. “We want to support them to grow sustainably, tell their stories with integrity and maintain the trust that underpins the entire health ecosystem.”

Subscribe now

You can subscribe to Healthcare Marketing Insights on LinkedIn here.

Subscribers will receive regular updates with practical advice, expert perspectives and compliance insights designed to help them stay ahead of the curve.