James Sneddon

As the Founder and CEO of Hyphen Health, I’m leading a digital healthcare group redefining how Australians access care. Under my leadership, Hyphen Health has built a portfolio of inclusive, stigma-free online clinics including Stigma Health, Hey Fella, PrEP Health, and RoidSafe, each tackling barriers in sexual and preventative healthcare with empathy, technology, and innovation.

A recognised entrepreneur and strategist, I have guided Hyphen Health through rapid growth and national recognition, including listings on the AFR Fast 100, SmartCompany Smart 50, as well as innovation title honours at the Business Hunter Awards and Business NSW Awards. My approach combines a deep understanding of healthcare accessibility with a passion for breaking down taboos around sexual health.

Before founding Hyphen Health, I built and exited several successful hospitality ventures, gaining firsthand insight into customer experience, brand building, and operational execution. My journey into healthcare began with a simple frustration: a doctor’s appointment running 90 minutes late, which sparked my vision for an on-demand, digital-first model of care that puts patients back in control.

Today, I continue to drive Hyphen Health’s mission to make healthcare comfortable, empowering, and available on people’s terms. My work sits at the intersection of healthcare, technology, and human connection, and I remain committed to scaling accessible models of care that challenge stigma and normalise conversations about health.