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Splice Marketing joins Veri Health as a founding corporate partner

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Key takeaways

  • Splice Marketing has joined Veri Health as a founding corporate partner.
  • The partnership reflects a shared commitment to credibility, compliance and leadership in healthcare communication.
  • Splice works exclusively with healthcare organisations, supporting leaders to build trust and long-term growth in regulated environments.
  • Ellie Bakker, CEO and Founder of Splice Marketing, says the partnership will strengthen how healthcare leaders share credible, compliant stories that build trust across the sector.

A partnership built on shared values

Veri Health has welcomed Splice Marketing as a founding corporate partner, formalising a collaboration shaped by a shared belief that healthcare communication must be credible, compliant and led with integrity.

For Splice Marketing, the alignment was clear. The agency works exclusively in healthcare, supporting organisations operating in highly regulated environments where trust, accuracy and ethics are not optional.

“Veri Health understands that healthcare communication carries real responsibility,” says Ellie Bakker, CEO and Founder of Splice Marketing. “It’s not about noise or promotion. It’s about elevating the right conversations, sharing credible insights and supporting leaders to communicate in ways that genuinely serve patients, teams and the sector as a whole.”

The partnership reflects a mutual commitment to substance over spin, recognising that healthcare leaders are increasingly seeking platforms and partners that respect the weight of the sector and the impact of what is communicated.

Who is Splice Marketing?

Splice Marketing is an Australian healthcare marketing agency that works exclusively within the health sector. Its clients span private practices, health service providers, medtech and digital health businesses.

The agency is known for its compliance-first approach, helping healthcare organisations grow while navigating complex regulatory environments, including AHPRA, TGA and privacy requirements. Rather than prioritising short-term campaigns, Splice focuses on long-term strategy, leadership positioning and communication that builds trust over time.

This depth of sector focus closely aligns with Veri Health’s own emphasis on credibility, independence and evidence-led storytelling.

A shared focus on leadership and credibility

Splice Marketing supports a wide range of healthcare organisations, from private practices and health start-ups to established service providers. Its work centres on helping leaders translate complex offerings into clear, compliant and trustworthy communication.

Those challenges increasingly mirror the realities facing healthcare leaders today: tighter regulation, more informed patients, digital transformation and growing scrutiny of health claims.

Veri Health CEO and Co-Founder Belinda Boyce says the partnership reflects strong alignment.

“Both Veri Health and Splice are committed to raising standards across healthcare, whether that’s through media, marketing or leadership education,” Boyce says. “This partnership brings together two organisations that believe credibility is built slowly, deliberately and with integrity.”

Strengthening the healthcare ecosystem

As a founding corporate partner, Splice Marketing will collaborate with Veri Health across editorial, thought leadership and strategic initiatives designed to support healthcare executives, founders and practice owners.

The partnership reinforces Veri Health’s broader mission: to connect healthcare leaders with organisations that genuinely understand the complexity of the sector and are committed to doing things properly.

In a digital landscape where healthcare messaging is often oversimplified or sensationalised, partnerships like this help set a higher bar for how healthcare stories are told, how services are marketed and how trust is earned.

Looking ahead

Healthcare leaders are under pressure to grow, adapt and communicate clearly, without compromising ethics or compliance.

The partnership between Veri Health and Splice Marketing reflects a shared belief that credibility is not optional, and that leadership in healthcare starts with responsible communication.

As the sector continues to evolve, raising the standard of how we inform, educate and engage has never been more important.

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