Healthcare is one of Australia’s largest and fastest-growing industries, now valued at more than $200 billion. Yet for organisations trying to reach the people running healthcare businesses, the challenge remains the same: access.
Decision-makers across healthcare are time-poor, highly discerning and acutely conscious of credibility, compliance and trust. Broad-reach advertising often fails to cut through, while traditional media rarely speaks to the commercial realities of running a healthcare business.
That gap is exactly why Veri Health exists.
This week, Veri Health released its 2026 Media Kit, outlining advertising, partnership and storytelling opportunities for organisations seeking meaningful engagement with Australia’s healthcare business leaders.
Founded as a free, independent and Australia-specific platform focused on the business of healthcare, Veri Health speaks directly to founders, owners and executives across primary care, hospitals, aged care, digital health, pharmaceuticals and allied health.
“At Veri Health, we focus on delivering content that genuinely serves healthcare business leaders,” said Ellie Bakker, Co-Founder of Veri Health.
“We’re not speaking to one narrow vertical. We’re bringing together a diverse group of leaders who are shaping how healthcare businesses grow, invest and operate, and giving them one trusted place to engage.”
That positioning is already resonating with industry partners.
“Veri Health is uniting the healthcare community in new ways,” said Peter Spryszynski, Country Manager at Q-bital Healthcare Solutions and Corporate Partner of Veri Health.
“Being part of a platform that is actively shaping the future of the industry was an obvious choice for us. It reflects exactly what we stand for.”
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A direct line to decision-makers
Since launching in November last year, Veri Health has shown early traction with a niche but influential audience.
The platform attracts more than 3,000 monthly website sessions, with readers spending an average of 26 minutes per month engaging with content and viewing 3.44 pages per session. Content is amplified well beyond the website, generating more than 210,000 average monthly social views, alongside an EDM audience of over 1,500 healthcare leaders and an average open rate of 42.27 per cent.
Crucially, it is not just about volume.
59% of the audience already own one or more healthcare-related businesses, with the remaining 41% actively involved in leadership or senior decision-making roles.
“These are not passive readers,” Bakker said. “When you reach healthcare leaders in the right environment, they pay attention.”
Advertising, partnerships and storytelling
The 2026 Media Kit outlines multiple ways organisations can engage with the Veri Health audience, including digital advertising, editorial storytelling, event promotion and 12-month memberships and Corporate Partner packages.
“These aren’t broad-reach placements,” said Belinda Boyce, CEO and Co-Founder of Veri Health.
“They’re targeted opportunities in front of a clearly defined audience of healthcare decision-makers. Being seen by the right people matters more than being seen by everyone.”
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Membership and community
For businesses and individuals seeking an ongoing presence rather than one-off placements, the Media Kit also highlights Veri Health’s 12-month Business Membership and Veri Visionary programs.
Business Membership is designed for healthcare businesses looking to build sustained visibility across the platform, while Veri Visionary is aimed at individual thought leaders, clinicians, founders and executives who want to contribute to conversations shaping healthcare leadership, innovation and growth.
“Our memberships are designed to support long-term participation, not short-term promotion,” Boyce said.
“They provide year-round exposure, a platform to share expertise, and a way for members to actively support an independent media outlet that remains free for the wider healthcare sector.”
The takeaway
For businesses, brands and professionals seeking meaningful visibility in healthcare, the proposition is clear: direct access to the people shaping the future of the sector, through a platform they trust.
The Veri Health 2026 Media Kit is now live and available for download.
